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Sero HubSpot Setup Guide

The HubSpot integration enables you to sync Sero Companies and Projects with HubSpot Companies, Deals, Notes and Tickets. This enables users to:

  1. View critical information from HubSpot inside Sero making it a seamless experience to manage projects.

  2. Push critical information from Sero to HubSpot ensuring teams in HubSpot get visibility into projects in Sero.

Install the app

  1. Log in to Sero.

  2. Navigate to Settings → Integrations.

  3. Locate the HubSpot card and click on it.

    Screenshot 2025-10-31 at 2.03.04 AM.png
  1. Click on the Connect button.

    Screenshot 2025-10-31 at 2.03.43 AM.png
  2. Companies, Deals and Notes are synced by default. Select if you want to sync Tickets as well.

    Screenshot 2025-10-31 at 2.04.20 AM.png
  1. Then click Connect.

    Screenshot 2025-10-31 at 2.04.42 AM.png
  2. Select your HubSpot account.

    Screenshot 2025-10-31 at 2.06.08 AM.png
  3. Click Choose Account.

  4. Review the requested scopes on this screen. Sero requests access to read and write companies, deals, tickets & contacts as well as read and edit company, deal, ticket & contact properties.

    Screenshot 2025-10-31 at 2.07.26 AM.png
  5. Click Connect app.

  6. You will be redirected to the Sero “Integrations” page, and new configuration options will appear.

Configure the app

  1. In your Sero account, navigate to Settings Integrations → HubSpot.

  2. Click on Go to Configuration.

    Screenshot 2025-10-31 at 2.12.07 AM.png
  3. Click on Add Company Properties.

    Screenshot 2025-10-31 at 2.12.32 AM.png
  4. Select the HubSpot Company properties you want to sync with Sero Company Fields. Also select the Sync direction: 1-Way Sync from HubSpot to Sero or 2-Way Sync from HubSpot to Sero and Sero to HubSpot.

    Screenshot 2025-10-31 at 2.13.01 AM.png
  5. Click Save.

    Screenshot 2025-10-31 at 2.13.16 AM.png
  6. Next, click on Add Deal Properties.

    Screenshot 2025-10-31 at 2.13.44 AM.png
  7. Select the HubSpot Deal properties you want to sync with Sero Project Fields. Also select the Sync direction: 1-Way Sync from HubSpot to Sero or 2-Way Sync from HubSpot to Sero and Sero to HubSpot. Then click Save.

    Screenshot 2025-10-31 at 2.14.15 AM.png
  8. Click Begin HubSpot Import.

    Screenshot 2025-10-31 at 2.14.40 AM.png
  9. You will be redirected back to the HubSpot integration page. Wait for the HubSpot integration to be Active.

    Screenshot 2025-10-31 at 3.01.08 AM.png

  10. You can now choose to sync Sero Project Details back to HubSpot objects. To do so, select the HubSpot object you would like to write back to.

    Screenshot 2025-10-31 at 2.16.15 AM.png
  11. Once you have made the selection, click on Add Sero Project Details.

    Screenshot 2025-10-31 at 2.16.39 AM.png
  12. Select the Project Details you would like to sync to HubSpot and click Save.

    Screenshot 2025-10-31 at 2.17.16 AM.png
  13. You will now see the Sero Project Details that are being synced to HubSpot.

    Screenshot 2025-10-31 at 2.17.40 AM.png
  14. You can also view the existing HubSpot Property to Sero Field mappings. To do so, click on Go to Mappings.

    Screenshot 2025-10-31 at 2.18.00 AM.png
  15. In here you can see which HubSpot properties are synced to which Sero fields & the sync direction.

    Screenshot 2025-10-31 at 2.18.41 AM.png
  16. On the HubSpot integration page, you can also set whether you would like the Notes to Read Only (HubSpot to Sero) or Read & Write (HubSpot to Sero & Sero to HubSpot).

    Screenshot 2025-10-31 at 2.19.05 AM.png

That's all in terms of the configuration of the HubSpot integration!

Using the HubSpot Integration

  1. Sero automatically keeps your Sero Companies synced with your HubSpot Companies, according to the settings configured in the previous section. Syncs run at least every 5 minutes. No manual actions are required.

  2. To launch a project go to the Projects tab in any space.

    Screenshot 2025-10-31 at 3.24.36 AM.png
  3. Click on New Project.

    Screenshot 2025-10-31 at 3.24.53 AM.png
  4. When launching projects you can select an external Company. The companies dropdown will be auto-populated with companies from HubSpot. Select one of them.

    Screenshot 2025-10-31 at 3.25.34 AM.png
  5. You can also select an associated Deal.

    Screenshot 2025-10-31 at 3.26.01 AM.png
  6. You can also select an associated Ticket.

    Screenshot 2025-10-31 at 3.26.12 AM.png
  7. Once you go ahead and launch the project, you will see the associated HubSpot properties in the Home tab of the project!

    Screenshot 2025-10-31 at 4.06.42 AM.png

Disconnect the app

Note: If you disconnect your HubSpot account from Sero, Sero Companies, Projects & Notes data will no longer sync to HubSpot Companies, Deals, Notes & Tickets and vice versa. Existing data will remain on your HubSpot records.

  • Log in to Sero.

  • Navigate to Settings > Integrations.

  • Locate the HubSpot card and click on it.

    Screenshot 2025-10-31 at 2.03.04 AM.png
  • Click Disconnect.

    Screenshot 2025-10-31 at 3.39.57 AM.png
  • Click Disconnect again.

    Screenshot 2025-10-31 at 3.39.57 AM.png

Uninstall the app

To uninstall Sero from your HubSpot account, follow the instructions in this HubSpot Knowledge Base article.